Hi, I’m Erica.

I started this work after a 20-year career in software—working across marketing, sales, and customer experience at high-growth companies. Much of that work centered on systems: how people move through them, how success is measured, and what gets optimized.

Over time, I became increasingly interested in the values and choices inherent in those systems: what gets glorified, what gets disparaged, and what gets suppressed or ignored.

The pace of modern workplaces rewards manic-like speed, performative visibility, and constant vigilance and self-promotion. But much of what makes life meaningful—attention, craft, thoughtfulness, shared experience—doesn’t operate on those terms.

Future Folkways is an attempt to explore those dimensions. I’m contemplating how to practice meaning-making within our modern context.

This studio brings together many disciplines including writing, making, and in-person gatherings. Some of the work is quiet and individual: cooking, preserving, and making fiber arts. Some of it is communal: workshops, shared experiences, and conversations that unfold over time.

I’m not interested in rejecting “technology” wholesale. What I am interested in is changing our relationship to it—making space for slower rhythms, more intentional use, and forms of life that aren’t organized entirely around extraction and performance.

This is ongoing work. Part inquiry, part practice, part dialogue.